Hurtta Brand

Hurtta is a Finnish brand of functional clothing, harnesses and accessories for dogs, which we sell and recommend at zvireci-potreby.cz to owners looking for genuinely high-quality, hard-wearing gear for everyday outdoor adventures with their dog. The brand was born in the far north — in Finland, a land of uncompromising winters, unspoilt nature and extreme weather — and it's this environment that shaped Hurtta's philosophy, one that still holds true today: dog gear has to work in any weather, on any terrain, and for every breed.

• Harnesses
• Life Jackets
• Raincoats
• Clothing
• Accessories

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The history and origins of the Hurtta brand

Hurtta's story began out of personal need — a group of Finnish clothing industry professionals wanted to create functional gear for their own dogs that could stand up to harsh Nordic conditions. What started as a labour of love for dogs has grown, over more than twenty years, into one of the most respected dog gear brands in the world. Today Hurtta sells its products in dozens of countries and, over two decades, has earned the trust of millions of dog owners from Scandinavia through central Europe and beyond. Every product goes through extensive development, testing and repeated refinement — Hurtta never releases an item until it's completely happy with the result. The clothing patterns were developed from measurements and trials on more than 8,000 dogs of different breeds and sizes, guaranteeing an accurate fit and freedom of movement that generic off-the-shelf clothing simply can't match. Hurtta is also actively committed to sustainability, introducing greener production and packaging — because what's better for the planet is better for the dogs and the people who love them too.

What makes Hurtta gear different?

Hurtta is first and foremost a functional brand — every product is designed with a clear purpose and put through rigorous real-world testing. The clothing is made from technical materials that resist water, wind, mud and abrasion while still allowing good air circulation and freedom of movement. The cuts are anatomically adapted to canine physiology — protecting key muscle groups, not restricting joint movement, and letting the dog run, jump, swim and explore without limitation. Every Hurtta product includes reflective elements to keep dogs visible in low light. Harnesses are designed to avoid putting pressure on the neck and windpipe and to allow natural movement of the shoulder blades. Collars and leads feature safety catches, padding and ergonomic details for maximum comfort for both dog and owner in everyday use.

Who is Hurtta gear suitable for?

Hurtta for short-haired and thin-coated breeds — cold, damp weather is a real challenge for short-coated dogs such as dachshunds, Great Danes, greyhounds or pinschers. Hurtta's padded onesies, jackets and jumpers naturally make up for these breeds' limited natural thermoregulation.

Hurtta for active and sporting dogs — Hurtta's dedicated sport ranges are designed for dogs who train alongside their owners in agility, canicross, trekking or hunting. Hurtta's sport clothing helps muscles warm up properly, protects against injury and is built for maximum freedom of movement.

Hurtta for dogs in rainy and muddy weather — Hurtta's waterproof, dirt-resistant onesies and raincoats keep dogs dry and mud-free even in the most extreme weather. A particular favourite with owners who let their dogs into the house or the car straight after a walk.

Hurtta for dogs with health conditions — Hurtta's vests and clothing are also suitable for dogs recovering from surgery, older dogs with reduced thermoregulation, or dogs with joint or musculoskeletal conditions who need extra warmth during outdoor activity.

Hurtta for owners looking for safe harnesses — Hurtta harnesses are designed to avoid pressure on the neck and windpipe, distribute pulling force evenly and allow natural movement of the shoulder blades. They're suitable for everyday walks as well as sporting activities and come in sizes for small, medium and large breeds.

Hurtta for dogs around water — Hurtta's professional-grade life jackets are designed for dogs who spend time on or in the water — swimming, paddleboarding, boating or watersports. The vest provides buoyancy, visibility thanks to reflective elements and bright colours, and a sturdy back handle for lifting the dog out of the water easily. Suitable for every breed, from natural swimmers to dogs who aren't confident in the water.

Overview of Hurtta product categories

Dog clothing — padded onesies, jackets, raincoats, windbreakers, sport clothing and protective vests for every season, every type of weather and every kind of activity. Each model comes in multiple sizes tailored to different breeds and body shapes.

Harnesses — functional, anatomically shaped harnesses for everyday walks, sporting activities and specialist use. Designed not to restrict shoulder blade movement, avoid pressure on the windpipe, and distribute pulling force evenly.

Collars and leads — sturdy, adjustable, ergonomically designed collars and leads with reflective elements, padding and safety catches for everyday use as well as demanding outdoor activities.

Life jackets — professional-grade life jackets that give the dog buoyancy, stability and visibility in the water. Fitted with a sturdy back handle for easy lifting out of the water, reflective elements and an ergonomic cut that allows free movement while swimming. Suitable for swimming, watersports and boating.

Accessories — bags, backpacks, travel bowls, toys and other functional accessories for dogs and their owners, designed with the same care and attention to quality as the rest of the brand's range.

Frequently asked questions — Hurtta

How do I choose the right size of Hurtta clothing?

Hurtta provides a detailed size guide that takes into account the dog's back length, chest girth and neck size. Because Hurtta's cuts are anatomically tailored to different body shapes, we always recommend measuring your own dog and checking it against the size chart for that specific model — different models can have slightly different sizing.

Is Hurtta clothing suitable for large breeds?

Yes. Hurtta designs its products for dogs of every size — from small breeds such as dachshunds or chihuahuas to large and giant breeds such as German shepherds, Great Danes or Irish wolfhounds. The cuts have been tested on more than 8,000 dogs of different breeds, so the range covers sizes for hugely varied body shapes.

Are Hurtta harnesses suitable for pulling and canicross?

Yes. Hurtta offers dedicated sport harnesses designed for activities such as canicross, mushing or bikejoring, where even distribution of pulling force and free movement of the shoulder blades are essential. For everyday walks, we recommend the standard anatomical harnesses from the Weekend Warrior or Padded Y-harness ranges.

Is a Hurtta life jacket suitable for dogs who can't swim?

Yes. Hurtta life jackets are designed specifically for dogs who aren't confident in the water or are just starting to learn to swim. The vest provides plenty of buoyancy, keeps the dog in the correct position on the surface, and the sturdy back handle lets the owner lift the dog safely out of the water at any time.

Are Hurtta products environmentally friendly?

Hurtta is actively committed to more sustainable manufacturing and greener packaging. The range includes ECO versions of products made from recycled materials — for example the Mudventure ECO Overall, made from recycled polyester. Hurtta regularly expands its eco-friendly range, and sustainability is one of the brand's key priorities.

Hurtta at zvireci-potreby.cz

At zvireci-potreby.cz you'll find the complete Hurtta range in stock — clothing, harnesses, collars, leads, life jackets and accessories for dogs of every size and breed. We dispatch orders quickly, and loyal customers get a loyalty discount of up to 10%.