SHELMA Brand

Shelma is a Czech super-premium cat food brand that we sell and recommend at zvireci-potreby.cz to owners looking for food with a high meat content, a clean, natural composition and no cereals. The brand's philosophy rests on a simple truth — a cat is a predator by nature, and predators eat meat. That's why every Shelma recipe is built on fresh meat as the first ingredient, with no cereals, soya, added sugar or artificial additives. The food is vet-approved and enriched with superfoods to naturally support immunity and vitality.

#ShowMore#

History and origins of the Shelma brand

Shelma was created in the Czech Republic by the company Partner in Pet Food CZ s.r.o. in response to growing demand from cat owners for food with a transparent composition, a high meat content and no unnecessary chemicals. The brand is built on a clear principle — while most manufacturers bulk out their food with cheap cereals or soya, Shelma leaves these ingredients out entirely, replacing them with fresh meat, vegetables and superfoods. The recipes are developed in cooperation with vets and regularly tested to meet strict requirements for nutritional value and safety. In a relatively short time, Shelma has built up a loyal customer base thanks to its great palatability, verifiably high-quality composition and affordable pricing within the super-premium category.

What makes Shelma food different from the rest?

Shelma kibble contains 60% meat and animal-derived products, of which 25% is fresh meat that has never been frozen — keeping its natural aroma, meaty juices and nutritional value intact. A full 72% of the protein comes from animal sources. The recipes are entirely free from cereals and soya; potatoes and peas, which have low allergenic potential and are easy to digest, are used as the source of carbohydrates. The food is enriched with superfoods — spirulina and sea buckthorn as natural sources of antioxidants to support immunity, cranberries for urinary tract health, and herbs such as rosemary, thyme and parsley. The kibble also contains taurine for healthy heart and eye function, Yucca schidigera to naturally reduce stool odour, salmon oil as a source of omega-3 fatty acids for a healthy coat, and a crunchy texture that helps naturally clean teeth and reduce tartar build-up. The food contains no added sugar, artificial flavourings, preservatives or colourings.

Who is Shelma food suitable for?

Shelma for adult cats — the core range, with a high proportion of fresh meat and superfoods for the everyday nutrition of healthy adult cats of all breeds.

Shelma for neutered cats — a special recipe with adjusted energy, mineral and protein content to help maintain an optimal weight and urinary tract health after neutering. It contains a balanced level of magnesium and sodium to naturally help prevent urolithiasis.

Shelma for cats with sensitive digestion — a cereal-free formula, free from gluten and soya, with added prebiotic fibre from chicory and sugar beet pulp to naturally support healthy digestion and a balanced gut flora.

Shelma for kittens — recipes for kittens with a balanced ratio of calcium, phosphorus and DHA for the proper development of bones, brain and immune system from the very first weeks of life.

Shelma for senior cats — senior recipes with adjusted energy content and extra support for joints and vitality, for cats aged 7 and over.

What does the Shelma range offer?

Shelma offers kibble for cats in age-specific variants — for kittens, adult cats, neutered cats and seniors — complemented by pouches of stewed fillets in gravy containing up to 88% animal-derived products, in a wide range of flavours. The pouches are free from cereals, gluten, added sugar and artificial additives, and thanks to their high moisture content, they naturally help top up fluid intake. The range also includes Shelma Snack GF treats, which are grain-free and suitable for everyday rewarding as well as for cats with sensitive digestion. You'll find the whole Shelma range clearly laid out in the categories below.

Frequently asked questions — Shelma

Is Shelma food Czech?

Yes, Shelma is a Czech brand. It is made by Partner in Pet Food CZ s.r.o., based in Prague. The food is developed and tested in cooperation with vets and meets strict European quality standards.

Does Shelma contain cereals?

No. All Shelma food is entirely free from cereals and soya. Potatoes and peas are used as the source of carbohydrates, as they have a lower allergenic potential and are easier to digest than cereals. The food is also free from added sugar, gluten and artificial additives.

Is Shelma suitable for neutered cats?

Yes. Shelma offers a special recipe for neutered cats with adjusted energy and mineral content. The balanced level of magnesium and sodium helps naturally protect the urinary tract, which is more prone to problems in neutered cats.

Can I combine Shelma kibble with pouches?

Yes, combining kibble with pouches is a natural and recommended way to feed cats. Kibble provides a solid diet and helps clean teeth mechanically, while pouches top up fluid intake and add variety to the menu. We recommend combining variants with the same type of meat.

Which age of cat is Shelma suitable for?

Shelma offers variants for a cat's entire life cycle — from kittens through adult and neutered cats to seniors aged 7 and over. Each recipe is tailored to the specific nutritional needs of that particular life stage.

Shelma food at zvireci-potreby.cz

At zvireci-potreby.cz you'll find the complete range of Shelma cat food in stock — kibble, pouches and treats in every variant and pack size. We dispatch orders quickly, and regular customers earn a loyalty discount of up to 10%.