Brit Fresh Brand

Brit Fresh is a holistic dog food range from the Czech brand Brit, which we sell and particularly recommend at zvireci-potreby.cz to owners of fussy dogs and those looking for food with the most natural composition and outstanding palatability. Brit Fresh is built on a unique principle — the kibble contains 40% fresh meat from local sources, and the tins up to 70% fresh meat. Thanks to gentle production without freezing or chemical treatment, the meat retains its natural juices, aroma, taste and nutritional value — exactly as a dog can tell in the bowl.

• Dry dog food
• Wet dog food

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What is Brit Fresh and how does it differ from other ranges?

Brit Fresh is a holistic range — food designed with the dog's overall health in mind, not just to meet basic nutritional standards. The key difference from standard premium foods is how the meat is processed. While standard foods use dehydrated or pre-processed meat meals, Brit Fresh works exclusively with fresh chilled meat that goes straight into production without an intermediate freezing step. This preserves natural amino acids, meat juices, aroma and flavour — components that are largely lost during freezing or high-temperature processing. The result is food with exceptional palatability that even dogs who usually turn their nose up at kibble will happily eat.

Why choose Brit Fresh?

Brit Fresh combines a holistic approach to nutrition with local ingredients and gentle production free of unnecessary chemicals. The meat content consists exclusively of muscle meat, soft tissue and nutritionally valuable offal — no bones, cartilage or cheap meat by-products. Heritage crops such as buckwheat, millet, chickpeas, sweet potatoes, sorghum and Jerusalem artichoke are used as carbohydrate sources, all naturally gluten-free and highly digestible. The recipes are enriched with linseed and salmon oil as sources of omega-3 and omega-6 fatty acids, algae, chokeberry, chard and blackcurrant as natural antioxidants, and herbs — rosemary, thyme, marigold and dandelion — to naturally support digestion and immunity. The food contains no soya, maize, wheat, gluten, artificial colourings or chemical flavourings.

Who is Brit Fresh suitable for?

Brit Fresh for fussy dogs — the high fresh-meat content with its natural aroma and meat juices significantly boosts palatability. Brit Fresh is the first choice for dogs that turn down regular kibble or have a weak appetite.

Brit Fresh for dogs with sensitive digestion — the holistic, gluten-free composition with heritage crops instead of wheat and maize naturally supports healthy digestion. The food is easy to digest and doesn't burden a sensitive digestive tract.

Brit Fresh for active dogs — the high proportion of fresh meat ensures an optimal intake of amino acids to nourish muscles and tissue. The recipes for active dogs are energy-rich and suitable for physically demanding individuals.

Brit Fresh for dogs that need higher fluid intake — Brit Fresh tins with 70% fresh chilled meat are a natural source of moisture and are suitable as a daily part of the diet or as a tasty addition to kibble.

Brit Fresh for puppies — the Junior recipes with 40% fresh chicken, buckwheat and potato and added blackcurrant and parsley provide complete nutrition for proper development from the very first months.

Available Brit Fresh flavours

Brit Fresh is available in several flavours for adult dogs and puppies — fresh chicken with potato and buckwheat, turkey with peas, duck with potatoes, beef with pumpkin, and fish with pumpkin. The tins are available in the same flavours with 70% fresh meat content. Every recipe is gluten-free, free from soya, maize and artificial additives, and sourced from local Czech suppliers. You'll find a detailed overview of all available variants and pack sizes in the categories below.

Frequently asked questions — Brit Fresh

What does 40% fresh meat mean in Brit Fresh kibble?

It means that 40% of the ingredients are fresh chilled meat that has not been frozen or dehydrated before processing. This means the meat retains its natural meat juices, aroma, flavour and nutritional value, which are largely lost during standard processing. The resulting kibble is significantly more aromatic and tastier than food made from dehydrated meat meals.

Is Brit Fresh grain-free?

Brit Fresh contains no wheat, maize or gluten. Heritage crops — buckwheat, millet, chickpeas, sweet potatoes and Jerusalem artichoke — are used as carbohydrate sources, all naturally gluten-free and easy to digest. So Brit Fresh isn't grain-free in the traditional sense, but it is gluten-free and doesn't contain the most common allergenic grains.

Is Brit Fresh suitable for dogs with allergies?

Brit Fresh is suitable for dogs with an intolerance to gluten, wheat and maize. For dogs with a confirmed food allergy to a specific type of meat, we recommend choosing a flavour without that particular protein. For dogs with very sensitive allergies or on an elimination diet, we recommend the Brit Care Hypoallergenic range with its single-protein formula.

What's the difference between Brit Fresh kibble and tins?

Brit Fresh kibble contains 40% fresh meat and is suitable as a complete everyday food. The tins contain up to 70% fresh chilled meat and are a richer source of moisture — suitable as a complete food or as a tasty addition to kibble. Both formats are available in the same flavours and can be naturally combined.

Brit Fresh at zvireci-potreby.cz

At zvireci-potreby.cz you'll find the complete Brit Fresh range in stock — kibble and tins for dogs in every flavour and pack size. We dispatch orders quickly, and regular customers earn a loyalty discount of up to 10%.