Platinum Brand
Platinum is a German brand of premium food for dogs and cats. The company was founded in 2004 and has since earned recognition worldwide for its unique approach to making pet food. Platinum focuses on producing food with a high proportion of fresh meat, making it highly palatable and digestible. The food is made from top-quality ingredients and contains no artificial additives, colourings or preservatives.
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Platinum is a German premium brand of food for dogs and cats, built on a high proportion of fresh meat and the gentle FSG (Fleischsaftgarung) preparation method – slow-cooking meat in its own juices without adding water. This means the food retains its natural taste, high digestibility and nutritional value. The recipes contain around 70% fresh meat, complemented by quality oils, herbs, vitamins and minerals. The range is divided into Platinum Natural Dog Food (semi-moist kibble for dogs), Platinum VetActive (specialist veterinary diets), Platinum Menu (wet food for dogs), Platinum Click-Bits and Fit-Bits (functional and training treats), and Platinum MeatCrisp for cats – unique kibble made from fresh meat without conventional extrusion. Thanks to this approach, Platinum is one of the brands striving to bring dog and cat nutrition as close to its natural form as possible.
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Semi-moist food suitable for adult small-breed dogs. Fresh pork makes up 70% of the ingredients.
This semi-moist food with lamb and rice is sized to suit all small dogs.
This semi-moist food with chicken and rice has been specially formulated for small-breed puppies.
This semi-moist food with beef and potatoes is sized to suit all small dogs.
Grain-free treats for dogs, full of turkey meat, are great for training and also suitable for less active dogs.
A semi-moist food with a high chicken content, suitable for adult small-breed dogs as well as dogs under heavy physical exertion.
These grain-free treats for dogs, packed with Iberian pork, are suitable for training and also for less active dogs.
Grain-free dog treats packed with salmon, ideal for training and suitable for less active dogs too.
These high-quality training treats made from chicken and lamb will appeal even to a fussy dog.
