Platinum Brand
Platinum is a German brand of premium food for dogs and cats. The company was founded in 2004 and has since earned recognition worldwide for its unique approach to making pet food. Platinum focuses on producing food with a high proportion of fresh meat, making it highly palatable and digestible. The food is made from top-quality ingredients and contains no artificial additives, colourings or preservatives.
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Platinum is a German premium brand of food for dogs and cats, built on a high proportion of fresh meat and the gentle FSG (Fleischsaftgarung) preparation method – slow-cooking meat in its own juices without adding water. This means the food retains its natural taste, high digestibility and nutritional value. The recipes contain around 70% fresh meat, complemented by quality oils, herbs, vitamins and minerals. The range is divided into Platinum Natural Dog Food (semi-moist kibble for dogs), Platinum VetActive (specialist veterinary diets), Platinum Menu (wet food for dogs), Platinum Click-Bits and Fit-Bits (functional and training treats), and Platinum MeatCrisp for cats – unique kibble made from fresh meat without conventional extrusion. Thanks to this approach, Platinum is one of the brands striving to bring dog and cat nutrition as close to its natural form as possible.
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List of products
Food for adult cats made from dried fresh chicken and salmon.
This semi-moist food with lamb and rice is sized to suit all small dogs.
A semi-moist food with lamb and rice for adult dogs of all breeds. 70% of the ingredients are fresh lamb.
Semi-moist food with chicken and rice for puppies and young dogs of all breeds.
A food for kittens made from dried fresh chicken and salmon.
This semi-moist food with beef and potatoes is sized to suit all small dogs.
A semi-moist food with wild boar and potatoes for adult dogs of all breeds. 70% of the ingredients are fresh meat.
Semi-moist food suitable for adult small-breed dogs. Fresh pork makes up 70% of the ingredients.
These high-quality training treats made from chicken and lamb will appeal even to a fussy dog.
This semi-moist food with chicken and rice has been specially formulated for small-breed puppies.
A semi-moist food with chicken and rice for adult dogs of all breeds. 70% of the ingredients are fresh chicken.
These grain-free treats for dogs, packed with Iberian pork, are suitable for training and also for less active dogs.
Semi-moist food with beef and potato for adult dogs of all breeds. 70% of the ingredients are fresh beef.
A semi-moist food with chicken and rice for adult dogs of all breeds. 70% of the ingredients are fresh chicken.
A semi-moist food with beef and potatoes for adult dogs of all breeds. Fresh beef makes up 70% of the ingredients.
A food for neutered cats, made from dried fresh chicken and salmon.
Grain-free treats for dogs, full of turkey meat, are great for training and also suitable for less active dogs.
A semi-moist food with a high chicken content, suitable for adult small-breed dogs as well as dogs under heavy physical exertion.
Grain-free dog treats packed with salmon, ideal for training and suitable for less active dogs too.
A semi-moist food with wild boar and potatoes for adult dogs of all breeds. 70% of the ingredients are fresh meat.
A semi-moist food with chicken and rice for puppies and young dogs of all breeds.
Food for neutered cats made from dried fresh chicken and salmon.
Soft sticks for dogs made from a combination of premium-quality chicken and rabbit.
A semi-moist food with wild boar and potato for adult dogs of all breeds. 70% of the ingredients are fresh meat.
Soft sticks for dogs made from a combination of the finest chicken and lamb.
A food for adult cats made from dried fresh chicken and salmon.
Semi-moist food with lamb and rice for adult dogs of all breeds. Fresh lamb accounts for 70% of the ingredients.
A semi-moist food with chicken and rice for adult dogs of all breeds. Fresh chicken makes up 70% of the ingredients.
A semi-moist food with beef and potatoes for adult dogs of all breeds. Fresh beef makes up 70% of the ingredients.
Food for kittens made from dried fresh chicken and salmon.
A semi-moist food with lamb and rice for adult dogs of all breeds. Fresh lamb makes up 70% of the ingredients.
A semi-moist food with chicken and rice for puppies and young dogs of all breeds.
