Belcando Brand
Belcando is a premium German dog food brand built on fresh meat, functional superfoods and its own production process with full quality control. The range is divided into several clear lines – Baseline for everyday nutrition, Classic for active, family dogs, Grain-Free for sensitive dogs, Single Protein for dogs with allergies, and Mastercraft with an extra-high proportion of fresh meat. Alongside dry food, Belcando also offers tins made from a single type of meat, pouches with a soft, juicy texture, toppings to add flavour to kibble and boost food intake, plus treats in both functional and training varieties. Thanks to its broad range and honest composition, Belcando covers the needs of dogs of all sizes, ages and specific nutritional requirements, and is one of the most trusted brands in holistic canine health care.
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Classic Kibble -
Grain Free Kibble -
MasterCraft Kibble -
Baseline Kibble -
Classic Tins -
Baseline Tins -
Single Protein Tins -
Pouches -
Sauces -
Treats
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Belcando was created in Germany as a specialised brand of the family-run company BEWITAL petfood, which has been building a reputation as a maker of quality, transparent dog nutrition since the 1960s. Unlike many competitors, BEWITAL has, from the outset, focused on in-house production, full control over the entire process, and the use of food-grade raw materials from local sources. The Belcando brand was launched with the ambition of creating food that combines modern nutrition, scientific insight and natural ingredients – from fresh meat to herbal extracts. Thanks to years of development, innovations (such as Fresh Meat technology, gentle drying and superfood blends) and an expanding portfolio that now includes tins, pouches, treats and flavour-enhancing toppings, Belcando has become one of Europe’s most respected premium dog food brands and continues to lead the way in a holistic approach to canine health.
Benefits of the Belcando brand:
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Family-run production in Germany – even after decades, BEWITAL still keeps the whole production process in Germany and never outsources its recipes, so it retains complete control over quality.
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Its own “fresh meat” technology – one of its biggest strengths is processing fresh meat directly on site, without the need for pre-dried meat meal, which significantly boosts palatability and digestibility.
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Local raw material suppliers – the meat, herbs and plant-based ingredients come mainly from German and European farms, often of food-grade quality.
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Superfood concept – Belcando was one of the first European brands to routinely use superfoods such as chia, amaranth, grape seed and seaweed.
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No artificial colours or flavourings – the brand’s philosophy rules out synthetic flavour substitutes, chemical preservatives and genetically modified ingredients.
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Mastercraft – a unique line – one of the few on the market built almost entirely on fresh meat, supplemented with a small amount of functional ingredients.
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Modern research – Belcando invests in its own laboratory analysis and long-term observation of dogs, fine-tuning its recipes based on real-world results rather than tables alone.
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Sustainability – the company continuously optimises the energy consumption of its production, favours recyclable packaging, and prefers regional raw materials to reduce its transport footprint.
Product sorting
List of products
A meaty pouch for dogs with chicken, rice, carrot and courgette. For puppies, adults and seniors of all breed sizes.
Belcando kibble topper: juicy pieces of salmon in their own juice with broccoli, for dogs of any age or size.
A meaty pouch for dogs with beef, spaetzle and courgette. For puppies, adult dogs and seniors of all breed sizes.
Tinned meat food for dogs with lamb. For puppies, adult dogs and senior dogs of all breeds.
Meat cans with beef, potato and peas, for dogs of all ages and breeds.
A juicy meat pouch for dogs with duck and lamb, rice and cranberries. Puppies, adults and seniors alike will love it.
Belcando sauce for dog kibble: beef chunks in their own juices with carrot, for dogs of any age and size.
A meaty pouch for senior dogs. Chicken, veal and beef, with plenty of gravy and rice.
Tinned meaty food for dogs with turkey, rice and courgette. For puppies, adult dogs and seniors of all breeds.
Single-protein chicken tins for puppies, adult dogs and senior dogs of all breeds.
A meaty pouch for dogs with rabbit, poultry, lamb and sweet potato. For puppies, adult dogs and seniors of all breed sizes.
A meaty pouch for dogs with venison, millet and cranberries. For puppies, adult dogs and seniors of all breed sizes.
A tasty meaty pouch for dogs with turkey, peas and amaranth. For puppies, adult dogs and seniors of all breed sizes.
Canned meat food for dogs with Ibérico pork, chickpeas and cranberries. For dogs of all ages and breeds.
A delicious meat pouch for dogs with lamb, potato and cranberries. For puppies, adult and senior dogs of all breed sizes.
A meaty pouch for dogs with beef, dumplings and courgette. For puppies, adult dogs and seniors of all breed sizes.
A juicy meat pouch for dogs with duck and lamb, rice and cranberries. Puppies, adults and seniors alike will love it.
A meaty pouch for dogs with chicken, rice, carrot and courgette. For puppies, adult dogs and seniors of all breed sizes.
Meaty canned dog food with beef. For puppies, adult dogs and senior dogs of all breeds.
Single-protein meaty cans with chicken for puppies, adult dogs and senior dogs of all breeds.
A delicious meaty pouch for dogs with lamb, potatoes and cranberries. For puppies, adult and senior dogs of all breed sizes.
Meaty cans for dogs with trout, grain-free. The recipe contains 70% fish meat and offal.
Meaty canned food for dogs with turkey, rice and courgette. For puppies, adult dogs and seniors of all breeds.
Belcando kibble topper: duck chunks in their own juice with sweet potato, for dogs of any age and size.
Meaty canned food for dogs with horse meat, potatoes and parsnip. For dogs of all ages.
A meaty pouch for dogs with venison, millet and cranberries. For puppies, adult dogs and seniors of all breed sizes.
Meaty tinned food for dogs with beef, grain-free.
Belcando sauce for kibble: succulent pieces of turkey in a broth with parsley, for dogs of any age and size.
Treat your furry friend to a duck treat that supports their vitality, wellbeing and the joy of chewing.
Complementary dog kibble for an exclusively meat-based diet, for puppies, adult dogs and seniors of all breeds.
Meaty tinned food for dogs with chicken, grain-free. The recipe contains 70% meat and offal.
Canned meat food for dogs with chicken, grain-free. The recipe contains 70% meat and offal.
Treat your furry friend to something they'll love – beef, nutrients from krill and brewer's yeast, together with aromatic herbs, deliver an...
Canned meat food for dogs with venison and duck, grain-free. The recipe contains 70% meat and offal.
Single-protein tinned dog food with horse meat for puppies, adult dogs and senior dogs of all breeds.
Meat tinned food for dogs with turkey, grain-free. The recipe contains 70% meat and offal.
Hypoallergenic meat tins for dogs with salmon. For puppies, adult dogs and senior dogs of all breeds.